Disrupting the traditional concepts of advertising, a new-age visual storyteller – Kanha Patnaik, known for filming engaging TVCs for BIG brands across Odisha, is now in media attention for his recent Ad-film featuring Veteran Bollywood Actor Kiran Kumar.
The ad-film created by Kanha Patnaik for the reputed real-estate brand MEGA BUILDERS, is garnering much appreciation from industry veterans and touching the heart of million viewers over social media. The strong emotions shared between a father and a daughter while buying their dream house has been the catalyst in making the ad-film super-engaging.
But this is not the first time for the young Odia Ad-film maker, he has been doing tremendous work in the domain of TV Commercials and Digital Media Advertising since a long time.
He has founded an award-winning advertising agency in Bhubaneswar named Limeli8. With an amazing team of creative talents and fully-equipped visual studio, Limeli8 is currently ruling the commercial advertising and digital marketing space in Odisha.
Recently, Limeli8 has won the Best Advertising Agency Award for the year 2021-2022 from one of the top award shows in Odisha – 2nd Ollywood cine award.
Because of his unique perception & ability to bring concepts into life through visual storytelling technique, he has done projects for many brands from diverse business backgrounds in the last 4 years. A few big names include SCABIGON, PRAGATI MILK,ODISSI JEWELLERS,COHEN INTERNATIONAL SCHOOL ETC.
Speaking about his work experience Kanha said, “Understanding the audience’s mindset and their media consumption behaviour has helped us a lot in creating successful advertising campaigns. Every commercial AD Film we have made, tells a compelling story!! Be it through emotions, music, or cinematography, we know how to connect & engage with audiences in real-time. Personally for me, blending the essence of branding, communication, and product integration in the right ratio has been game-changing when making ad-films for brands.”
FYI, Kanha Patnaik is an MBA-Grad and has been associated with Odia TV & Cinema fraternity for more than 12 years. In his initial career days, he used to be a vendor of graphics & print-media collaterals. He has worked as an associate producer for super-hit odia music videos that have over a million views on Youtube. He is also good at organising glamorous events for corporate houses and big fat Indian weddings. Indeed, a creative genius with hands-on experience in a lot of things related to Media, Films, and Events.
When asked about his future plans, he added, “Limeli8 is growing and gaining good traction among the local brands. It’s a good sign! But we do not want to limit our creative services to the local market only,rather we have expanded to Hyderabad recently. We will thrive and do advertisement & branding projects featuring popular celebrities across India. In the near future, we are planning a conceptual ad campaign with one of the popular action heroes of Bollywood. Also, there are three more ad-films in our pipeline which are going to be released on the occasion of Rakhsya Bandhan.
