Poo Vriksham, with the vision of perfecting the art of skin/hair care by using the endowment of traditional science to bring out the best from nature has made a mark in the beauty industry by having 4000+ satisfied customers in just 25 months. Poo Vriksham is the name derived from a pure Tamil word Poo which means flowers and Vriksham which means trees.
“We wanted to create a brand, a business that would flourish in the cradle and joy of mother nature. Our goal is to prepare natural products without chemicals only with pure natural ingredients, thus we came up with this unique name for our Brand. Our first product is Homemade Natural Hair oil (200ml) introduced in Sep, 2020 which became the signature product of our Poo Vriksham. Hair care routines differ according to culture & physical characteristics of one’s hair. After we introduced our hair oil & educated our customers about our homemade natural hair oil compressed with herbs & cold press coconut oil. The best results attracted lots of customers towards us. Today we have 4000+ happy customers for our Signature product. Now we have a range of products like Lip balm, Tan remover, heel balm and many more” says Mrs Thara.
Poo virksham is currently operating through online portals and running their business by user oriented social media platforms like Instagram, facebook and whatsapp. They have a PAN India distribution system, a small manufacturing house in Tamil Nadu, and a small management team in the company.
Positive mindset, inner strength & support from your family can make you reach closer to your goals. Handling the criticism the right way is yet another important aspect to understand the business better. It helps to differentiate between your haters and supporters. As a businesswoman there are some different challenges that you face. After overcoming all the judgements, people’s opinions, etc you shine with confidence and feel proud of the decision you had taken in the past- to not give up.
Small businesses have a lot more potential to grow as they are deeply connected to the market base and know their customers closely. Women in business are nailing it with their potential!
