Moving into 2023, the top Indian Influencer Marketing Agencies predict there will be a shift in priority from quantity to quality digital content. Prior to the advent of algorithms that regularly tracked engagement, mass campaigns were far more successful, but with the increase in awareness among the audience, influencers have to be exceedingly careful when they promote any brand.
“We are observing changes in the dynamics of influencer collaborations with brands, whether these changes are brought on by algorithm adjustments, the appeal of unfiltered content, or simply the ebb and flow of marketing trends. Audiences now demand natural, authentic recommendations from influencers they trust, expanding on the lo-fi, authentic content trends we’re seeing across social media,” says Abhishek Kapoor, an Indian Author of international bestsellers and Founder of Digital Golgappa.
“We may say that honesty and openness will be the key agendas in 2023 when it comes to Influencer Marketing. The public now is aware of what is being sold to them and is prepared for something different,” says Abhinav Shukla, Marketing Head and Founder, CollabAdda.
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“By paying attention to your social analytics, being straightforward with your content, and collaborating with higher-quality influencers, you may develop relationships with customers. And to improve your chances of getting people to see your content, don’t forget to join an affiliate marketing network,” recommends Sabbi Ansari, Client Relationship Manager, Digital Golgappa, to all the content creators and rising Influencers.
Overall, there has certainly been a change in how people perceive the content. Building trust through an influencer is a challenging task, and it will only get harder in 2023. Brands need to reevaluate their influencer marketing strategies in light of these factors and contact the best influencer marketing companies, such as Digital Golgappa and CollabAdda.
